Valuing Free-Flowing Rivers: The Influence of Social Value on Willingness to Pay for Ecosystem Services Protection

Abstract

Free-flowing rivers (FFRs) provide valuable ecosystem services to society, but the construction of dams threatens to negatively impact many of these ecosystems worldwide by 2050. Economic valuation of FFRs can be an effective tool to make informed decisions about water resources management. Valuation of FFRs can be achieved through techniques such as contingent valuation in situations where markets do not exist. To better understand the influence of sociodemographic factors and social values on the willingness to pay (WTP) for the conservation of an FFR in western Mexico, we conducted a face-to-face survey with 179 residents from two localities—one upstream and the other downstream. We used a generalized linear model (GLM) to determine which of the independent variables were significantly correlated with WTP. Our results indicated that age, gender, education, and socioeconomic level have a slight impact on WTP, but we found differences in river valuation between the two localities. We observed that perceived values including future value, life-sustaining, recreation, and economic value exerted a stronger influence on WTP. These findings emphasize the need to integrate local residents’ holistic valuation of FFR into decision-making processes to protect these ecosystems for future generations.