Analysis of the Influence Factors on the Reputation of Food-Delivery Companies: Evidence from Romania

Abstract

In contemporary economies, reputation has become a very important factor for companies that interact directly with customers. In this context, food-delivery companies must take into account the risks associated with reputation when making operational or investment decisions. Knowing the factors that influence the perception of reputation becomes a competitive advantage for improving or even eliminating the risks related to these indicators. The aim of the study was to explain the influence level and the contribution of influence factors on the reputation of food-delivery companies in Romania. The research analyzed data from 152 respondents who are food-delivery customers from Romania, considering nine possible influencing factors. The data were analyzed in SPSS and the multivariate linear regression analysis and the multivariate analysis of variance were used. The results showed a significant relationship between the perception of reputation and influencing factors such as the quality of the food delivered, the price of the food-delivery service, the variety of the menu, the taste of the food, the perception of companions, and the quality of the electronic application. Our research only partially confirmed certain socio-demographic influences on the perception of reputation. The limitations of the research are determined by the region related to Romania and by the number of socio-demographic variables.