The Resilience of Tourism Recreation Companies in a Pandemic Context: The Case of Canyoning in the Azores

Abstract

The COVID-19 pandemic had an enormous impact on the tourism sector. Economies with a large weight of external tourism were especially affected, as was the case with the Azores region. This paper aims to analyse the level of this crisis and the resilience of tourism recreation companies specializing in canyoning in the Azores region, and whether these reactions led to more sustainable business models. The adopted methodology considered the analysis of recent statistical data on tourism and the available information on COVID-19 pandemic-related impacts. In parallel, questionnaires were applied to all tourism recreation companies in Portugal, and semi-structured interviews were conducted with all the canyoning providers in the Azores region. Results show that all companies survived the crisis, and some have made significant changes to their business models. Furthermore, some degree of success was observed in how services adapted to new demand characteristics, given the small size of most of these businesses and the specialization of their products.