Multi-Level Determinants of Acceptance in Centralized Pesticide Delivery among Farmers: Evidence from Huangshan City, China

Abstract

Highly toxic pesticides bring negative externalities to water pollution, which increase the demand for green pesticides that are low-toxic and high-efficiency. With the implementation of the unique the Centralized Pesticide Distribution (CPD) policy aiming to reduce the use of chemical pesticides in Huangshan, we try to explore the factors that affect farmers’ acceptance of CPD and thus change their pesticides selection. Based on the theory of farmers’ ecological rationality, we build a decision-making ecosystem on accepting CPD and assuming that farmers’ behavior is determined hierarchically by factors, then the Logistic-AISM model is used for empirical testing using data collected from 233 representative farmers. The results show that the proportion of agri-income and participation in cooperatives fundamentally affected choices for CPD acceptance through two middle-level indirect factor: government publicity and the availability of agri-information by changing farmers’ cognition on pesticides and production status. Thus, CPD may be improved by selling a richer variety of insecticides and implementing more publicity. Lessons from China inspire other intensive farming countries to promote green pesticides by: expanding the sales channel of green agri-products, playing the auxiliary role of cooperatives, and inventing more eco-friendly pesticides.