The Correlation between the MBTI-Based Personality Analysis of Anime Characters and Their Popularity

Abstract

Anime has become a global phenomenon due to its diverse cultural representations, relatable characters, and unique storytelling. However, there is limited research on the relationship between character personality and popularity. The aim of this study is to understand the relevance of the characters’ personalities to the audience’s evaluation of various characters. This study analyzed the correlation between the MBTI personality evaluations of characters in anime and their popularity, based on the data of the personality of each animation character reviewed by audiences. In this study, 885 characters from 200 anime aimed at a male audience were selected as a sample for research. The results showed that personality traits such as introversion, intuition, and thinking had an impact on the popularity of female characters but not male characters. The overall results were influenced by the larger sample size of female characters. By addressing this question, the study can contribute to the design of a character’s personality and overall success in anime.