Fostering Cyber-Physical Social Systems through an Ontological Approach to Personality Classification Based on Social Media Posts

Abstract

The exponential increase in social networks has led to emergent convergence of cyber-physical systems (CPS) and social computing, accelerating the creation of smart communities and smart organizations and enabling the concept of cyber-physical social systems. Social media platforms have made a significant contribution to what we call human behavior modeling. This paper presents a novel approach to developing a users’ segmentation tool for the Romanian language, based on the four DISC personality types, based on social media statement analysis. We propose and design the ontological modeling approach of the specific vocabulary for each personality and its mapping with text from posts on social networks. This research proposal adds significant value both in terms of scientific and technological contributions (by developing semantic technologies and tools), as well as in terms of business, social and economic impact (by supporting the investigation of smart communities in the context of cyber-physical social systems). For the validation of the model developed we used a dataset of almost 2000 posts retrieved from 10 social medial accounts (Facebook and Twitter) and we have obtained an accuracy of over 90% in identifying the personality profile of the users.