Evaluating the Influence of Criteria Revitalization Strategy Implementation for the Hospitality Industry in the Post-Pandemic Era

Abstract

This study applies consistent fuzzy preference relations (CFPR) to evaluate the influential criteria of revitalization strategies (RS) for the hospitality industry in the post-pandemic (COVID-19) era in Taiwan. A real case applies CFPR in order to analyze the relationship between governmental implementation and industrial expectations in Taiwan. The results indicate that “market revitalization”, such as the Taiwanese government’s implementation of various stimulus vouchers and coupons to encourage market consumption and revitalize the overall economy, is considered the most essential/important criteria for RS. This study strengthens the government sector by evaluating the heterogeneity of revitalization strategies best used to formulate the actions to pilot industries as a global contribution to fight the COVID-19 pandemic within a global crisis.