Design of Sustainable Senior-Friendly Community Transportation Services

Abstract

With the increasingly serious aging problem, getting around in communities has become an important means of socializing for older adults. This study proposes a new community aging-friendly transportation service system from the perspective of service design, so as to help realize the sustainable development of community services. To achieve this objective, the pain points and demands of older adults while traveling in communities were collected through a questionnaire survey, focus group interview, and user journey map. In addition, the grounded theory was applied to encode the qualitative data obtained in the focus group interview, so as to explore the path composition and dimension connotation of designing community transportation services. Based on the research results, we found that service strategy, service foundation, service support, and service effect are the key factors influencing customized transportation services. The established model covers the design framework of the service system, customized traffic service process, design strategy of community stakeholders, and traffic service system diagram. These research results provide references for community managers, community service providers, and designers.