The Role of Artificial Intelligence Technology in Predictive Risk Assessment for Business Continuity: A Case Study of Greece

Abstract

This study examined the efficacy of artificial intelligence (AI) technologies in predictive risk assessment and their contribution to ensuring business continuity. This research aimed to understand how different AI components, such as natural language processing (NLP), AI-powered data analytics, AI-driven predictive maintenance, and AI integration in incident response planning, enhance risk assessment and support business continuity in an environment where businesses face a myriad of risks, including natural disasters, cyberattacks, and economic fluctuations. A cross-sectional design and quantitative method were used to collect data for this study from a sample of 360 technology specialists. The results of this study show that AI technologies have a major impact on business continuity and predictive risk assessment. Notably, it was discovered that NLP improved the accuracy and speed of risk assessment procedures. The integration of AI into incident response plans was particularly effective, greatly decreasing company interruptions and improving recovery from unforeseen events. It is advised that businesses invest in AI skills, particularly in fields such as NLP for automated risk assessment, data analytics for prompt risk detection, predictive maintenance for operational effectiveness, and AI-enhanced incident response planning for crisis management.