Residents’ Support for Tourism Amidst the COVID-19 Era: An Application of Social Amplification of Risk Framework and Knowledge, Attitudes, and Practices Theory

Abstract

Given that the concept of risk perception stems primarily from consumer behaviour, tourism research has tended to address the issue from tourists’ perspective, resulting in a lack of consideration of destination residents’ risk perception and its impact on their attitudes and subsequent behaviour. Based on the social amplification of risk framework (SARF) and the knowledge, attitudes, and practices (KAP) theory, this study constructed a theoretical model to deepen the understanding of destination residents’ support for tourism. Results indicate that residents’ social media use, knowledge of COVID-19 and attitudes to tourism and tourists are all positively related to their support for tourism. Furthermore, residents’ risk perception is negatively associated with their attitudes to tourism, attitudes to tourists and support for tourism. However, the relationship between residents’ social media use and risk perception was not confirmed. Theoretical and managerial implications were discussed.