Managing Urban Mobility during Big Events through Living Lab Approach

Abstract

Urban transportation systems encounter distinctive challenges during planned major city events characterized by large gatherings that disrupt traffic patterns. The surge in private car usage for attending such events leads to a sudden increase in traffic, unauthorized parking, pollutant emissions, and risks to pedestrian safety in the vicinity of the event venue. This study delves into the challenges and advantages of employing Decision Support Systems (DSSs) to manage urban mobility during special urban events with the goal of reducing car dependency and promoting sustainable transportation options. The proposed methodology for designing and testing the DSS is based on the living lab principles of co-planning, co-implementing, co-monitoring, co-validating, and co-reviewing with engaged stakeholders. Moreover, testing of the DSS measures in real-world cases (i.e., during a football match at the San Siro Stadium and a concert at the Alcatraz music hall in the city of Milan, Italy) highlights the potential of the DSS in reducing the use of individual private cars in favor of shared mobility and micro-mobility solutions. As a result, the living lab has proven to be a valuable tool for interacting with stakeholders from the outset of brainstorming ideas for potential transport policies to their practical implementation, with the goal of bridging the gap between what decision-makers believe should be done, what transport operators can feasibly do, and what users desire and expect to be done. The insights presented in this paper contribute to the debate on leveraging technology to cultivate more efficient, resilient, and livable urban environments.