1. Time Flies When You're Having Fun: Cognitive Absorption and Beliefs about Information Technology Usage
2. Alba, J. W., Hutchinson, J. W., and John G. Lynch, J. "Memory and Decision Making," In Handbook of Consumer Behavior, H. Kassarjian and T. Robertson (Eds.), Prentice Hall, Englewood Cliffs, NJ, 1991, pp. 1-49.
3. A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research
4. Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences
5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value