1. Bill Dodds（2003）“MANAGING CUSTOMER VALUE” University Press of America,Inc
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3. Akshay R.Rao ,Mark E.Bergen and Scott Davis (2000) “How to Fight a Price War,” Harvard Business Review, March-April 2000, pp. 108-116
4. George Stigler (1968) “The Organization of Industry” Chicago, IL: University of Chicago Press
5. Gerard J.Tellis (1988) “The Price Elasticity of Selective Demand:A Meta-Analysis of Econometric Models of Sales” Journal of Marketing Research, Vol. XX Ⅴ, November, pp. 331-341