Diversification of Advertising Research Based on Regulatory Focus Theory
Author:
Affiliation:
1. School of Global Japanese Studies, Meiji University, Japan
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/41/4/41_2022.022/_pdf
Reference21 articles.
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2. Avnet, T., & Higgins, E. T. (2003). Locomotion, assessment, and regulatory fit: Value transfer from “how” to “what”. Journal of Experimental Social Psychology, 39(5), 525–530. doi: 10.1016/S0022-1031(03)00027-1
3. Avnet, T., & Higgins, E. T. (2006). How regulatory fit affects value in consumer choices and opinions. Journal of Marketing Research, 43(1), 1–10. doi: 10.1509/jmkr.43.1.1
4. Brown, B. L. (1980). Effects of speech rate on personality attributions and competency ratings. In H. Giles, P. W. Robinson, & P. M. Smith (Eds.). Language: Social psychological perspectives (pp. 293–300). Oxford, England: Pergamon.
5. Cesario, J., Grant, H., & Higgins, E. T. (2004). Regulatory fit and persuasion: Transfer from “feeling right”. Journal of Personality and Social Psychology, 86(3), 388–404. doi: 10.1037/0022-3514.86.3.388
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