Trends and Changes in Price Fairness in Marketing Research
Author:
Affiliation:
1. Research Associate, Faculty of Commerce, Waseda University, Japan
Publisher
Japan Marketing Academy
Subject
General Medicine
Link
https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.050/_pdf
Reference23 articles.
1. Adams, J. S. (1965). Inequity in social exchange. Advances in Experimental Social Psychology, 2(C), 267–299. doi: 10.1016/S0065-2601(08)60108-2
2. Albrecht, C.-M., Neumann, M. M., Haber, T. E., & Bauer, H. H. (2011). The relevance of irrelevance in brand communication. Psychology & Marketing, 28(1), 1–28. doi: 10.1002/mar.20378
3. Allender, W., Liaukonyte, J., Nasser, S., & Richards, T. (2021). Price fairness and strategic obfuscation. Marketing Science, 40(1), 122–146. doi: 10.1287/mksc.2020.1244
4. Anderson, E. T., & Simester, D. I. (2008). Does demand fall when customers perceive that prices are unfair? The case of premium pricing for large sizes. Marketing Science, 27(3), 492–500. doi: 10.1287/mksc.1070.0323
5. Bolton, L. E., & Alba, J. W. (2006). Price fairness: Good and service differences and the role of vendor costs. The Journal of Consumer Research, 33(2), 258–265. doi: 10.1086/506306
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