Sensory Nudge:
Author:
Affiliation:
1. Professor, Faculty of Commerce, Chuo University, Japan
2. Associate Professor, Faculty of Economics, Sophia University, Japan
3. Assistant Professor, Graduate School of Economics, The University of Tokyo, Japan
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.002/_pdf
Reference46 articles.
1. Adam, A., Jensen, J. D., Sommer, I., & Hansen, G. L. (2017). Does shelf space management intervention have an effect on calorie turnover at supermarkets? Journal of Retailing and Consumer Services, 34, 311–318. doi: 10.1016/j.jretconser.2016.07.007
2. Biswas, D., & Szocs, C. (2019). The smell of healthy choices: Cross-modal sensory compensation effects of ambient scent on food purchases. Journal of Marketing Research, 56(1), 123–141. doi: 10.1177/0022243718820585
3. Biswas, D., Szocs, C., Chacko, R., & Wansink, B. (2017). Shining light on atmospherics: How ambient light influences food choices. Journal of Marketing Research, 54(1), 111–123. doi: 10.1509/jmr.14.0115
4. Biswas, D., Szocs, C., Krishna, A., & Lehmann, D. R. (2014). Something to chew on: The effects of oral haptics on mastication, orosensory perception, and calorie estimation. Journal of Consumer Research, 41(2), 261–273. doi: 10.1086/675739
5. Cadario, R., & Chandon, P. (2020). Which healthy eating nudges work best? A meta-analysis of field experiments. Marketing Science, 39(3), 465–486. doi: 10.1287/mksc.2018.1128
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