Research on the structure model of competitive factors of tourism information systems influencing socio-economic environmental performing arts industry in Anhui province based on SmartPLS analysis method

Author:

Shi Dufang12

Affiliation:

1. Suan Sunandha Rajabhat University, Bangkok, 10300, Thailand

2. Anhui Professional College of Arts, Hefei, 230601, China

Abstract

With the development of technology, tourism information systems are playing an important role in facilitating travel and enhancing tourist experiences. These systems include online booking platforms, mobile applications, virtual tour guides, and information centers that allow tourists to store destinations accommodation and provide valuable information about events and cultural experiences. The purpose of this study is to understand how socio-economic factors affect travel decisions and how the tourism information system takes advantage of technology so that tourists have valuable information and services can be provided. Looking for this relationship, the study enhances tourist experiences, helping local economies, and it wants to identify opportunities to promote sustainable practices that meet both tourist preferences and the needs of local communities. In the Anhui region of China, the study uses a survey method to gather data from 300 visitors at popular tourist destinations such as Zhiyuan Temple, Tunxi Ancient Street, Huangshan's granite peaks and twisted pines, and Wancuilou Museum. The data is analyzed using structural equation modelling (SEM). Convenience sampling, a non-probability sampling technique, is the foundation of this study. In the fictitious study's results, the effect of socio-economic factors on tourists' travel decisions, the importance of a tourism information system in enriching travel experiences, and the ability of tourism information systems to support local economies and promote sustainable practices can be included. In addition, tourism information systems can offer valuable contactless solutions for tourists, and there may be opportunities to use technologies such as virtual reality and agnate reality for immersive destination previews. The study offers perceptions on the variables that entertainers and artists should consider to maintain their system in the market and enhance the province's overall tourism offering. The research gap needs to be filled is how to improve the current models of Anhui province's tourism information system factors to better prepare visitors for consumer behavior. In addition to giving a more thorough understanding of consumer behavior and government policies regarding the technology used in the tourism information system, the research findings may serve to increase the overall quality of the tourism industry.

Publisher

International Association for Digital Transformation and Technological Innovation

Subject

Information Systems

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