Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review-Reference-Cited by-同舟云学术

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Research about persuasive effects of social media influencers as online opinion leaders 1990-2020: a review

Published:2023 Issue:2/3 Volume:18 Page:220
ISSN:1477-5212
Container-title:International Journal of Internet Marketing and Advertising
language:en
Short-container-title:IJIMA

Author:

Ha Louisa,Yang N.A.

Publisher

Inderscience Publishers

Subject

Marketing

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. Navigating influence: Unraveling the impact of micro-influencer attributes on consumer choices in the Chinese social media;Innovative Marketing;2024-05-08

3. The Role of Online Comedy Skits in the Sexual Objectification of Women in Nigeria;Sexuality & Culture;2024-04-29

4. How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors;Humanities and Social Sciences Communications;2024-02-21

5. Аnalysis of communication strategies of social advertising and characteristics of social projects of Chinese corporations;Modern scientist;2024-02-15

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