Customer Perception on Green Banking - An Empirical Study in Vietnam

Abstract

Purpose: The objective of this study is to investigate the level of awareness and perception among customers regarding the implementation of green banking practises by commercial banks in Vietnam.   Method: The study utilised data obtained from a total of 455 responses and subsequently analysed them by statistical techniques such as Cronbach's Alpha, Exploratory Factor Analysis (EFA), and Multivariate regression.   Results and Conclusion: The findings of the study revealed that there is a low level of awareness regarding green banking among customers. However, customers do recognise the significance of green banking. The study also found that the Green Environmental Policy (POL), Performance of Green Banking (PER), and Excellence of Green Banking (EXC) have a positive impact on customer perception (CUSPER). On the other hand, no significant relationship was observed between Corporate Social Responsibility (CSR), Capacity of Staff (STAFF), and Customer Perception (CUSPER).   Research implication: The research findings have some implications for banking industry, emphasising the needs for banks to engage in green banking practises.