Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products-Reference-Cited by-同舟云学术

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Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Published:2006-06 Issue:5 Volume:48 Page:22-36
ISSN:0013-9157
Container-title:Environment: Science and Policy for Sustainable Development
language:en
Short-container-title:Environment: Science and Policy for Sustainable Development

Author:

Ottman Jacquelyn A.,Stafford Edwin R.,Hartman Cathy L.

Publisher

Informa UK Limited

Subject

Water Science and Technology,Renewable Energy, Sustainability and the Environment,Environmental Engineering,Global and Planetary Change

Link

http://www.tandfonline.com/doi/pdf/10.3200/ENVT.48.5.22-36

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2. GREEN PRODUCT PLACEMENT IN TV SERIES: AN EVALUATION ON CONSUMER ATTITUDE AND PURCHASE INTENTION;Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi;2024-07-30

3. Sustainability communication in marketing: a literature review;RAUSP Management Journal;2024-07-16

4. The Influence of Eco Friendly Market Strategy and Brand Perception on Consumer Purchase Choices for Le Minerale Bottled Water at Surabaya;International Journal of Innovative Science and Research Technology (IJISRT);2024-06-10

5. The role of green marketing strategy in the sustainability of organic agriculture;Central Asian Economic Review;2024-06-08

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