Factors in Social Perception: Seating Position

Abstract

Ss made 8-point scale ratings of 5 target individuals photographed while seated at a rectangular table. Occupancy of the head position (rather than side locations) was consistent with higher ratings on all of the following scales: (1) Talkativeness, (2) Persuasiveness, (3) Leadership, (4) Self-confidence, (5) Friendliness, and (6) Intelligence. The occupant of the head position was also considered to “contribute most” to the group's performance. Sommer's (1967) hypothesis that status and/or dominance ascribes to an individual automatically as a function of the location he occupies was supported. Results were interpreted to demonstrate a “halo effect” reflecting cultural standards and traditions regarding the organization of social space. Some suggestions for future studies were presented.