Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content
Author:
Affiliation:
1. Department of Marketing and Business Analytics, Lucas College and Graduate School of Business San Jose State University San Jose California
2. Department of Marketing, College of Business and Economics Towson University Towson Maryland
Funder
FDRC Grant. College of Business and Economics, Towson University
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21339
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