Effect Symmetry of Benefit Criteria in Postpurchase Evaluations-Reference-Cited by-同舟云学术

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Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

Published:2015-05-07 Issue:6 Volume:32 Page:651-669
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Lee Dong-Jin¹,Yu Grace B.²,Merunka Dwight R.³,Bosnjak Michael⁴,Sirgy M. Joseph⁵,Johar J. S.⁶

Affiliation:

1. Yonsei University

2. Duksung Women's University

3. Aix-Marseille University (IAE - Cergam) and KEDGE Business School

4. Free University of Bozen-Bolzano

5. Virginia Polytechnic Institute and State University

6. California State University-San Bernardino

Funder

Faculty of Economics and Management

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.20807/fullpdf

Reference125 articles.

1. The financial information content of perceived quality;Aaker;Journal of Marketing Research,1994

2. Moderators of the self-congruity on consumer decision making: A meta-analyses;Aguirre-Rodriguez;Journal of Business Research,2012

3. Curvilinear effects of consumer loyalty determinants in relational exchanges;Agustin;Journal of Marketing Research,2005

4. Does customer sex influence the relationship between perceived quality and share of wallet?;Babakus;Journal of Business Research,2008

5. Atmospheric affect as a tool for creating value and gaining share of customer;Babin;Journal of Business Research,2000

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