What is the glamor of black‐and‐white? The effect of color design on evaluations of luxury brand ads
Author:
Affiliation:
1. School of Economics and Management Wuhan University Wuhan China
2. Research Center for Organizational Marketing Wuhan University Wuhan China
Funder
National Natural Science Foundation of China
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.2030
Reference96 articles.
1. An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication
2. Using warmth as the visual design of a store: Intimacy, relational needs, and approach intentions
3. From Black & White to Color and Back: What Does It Mean (not) to Use Color?
4. Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
5. More on Luxury Anti-Laws of Marketing
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Revisiting the elaboration likelihood model in the context of a virtual influencer: A comparison between high‐ and low‐involvement products;Journal of Consumer Behaviour;2023-12-11
2. The shape of premiumness: Logo Shape's effects on perceived brand premiumness and brand preference;Journal of Retailing and Consumer Services;2023-11
3. Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness;Journal of Advertising;2023-06-08
4. An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad;Electronic Commerce Research;2022-12-09
5. Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products;International Journal of Advertising;2022-09-22
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3