Affiliation:
1. Faculty of Business Administration University of Tabuk Tabuk Saudi Arabia
Abstract
AbstractIn the context of rapidly urbanizing cities, integrating sustainable technologies into public transportation systems is important. This study examines the policies and legislative frameworks of NEOM and articulates their impact on the adoption and expansion of sustainable technologies within the public transport domain. The objective is to determine whether these regulatory mechanisms facilitate or impede NEOM's sustainability ambitions. The main finding is that NEOM's current legislative and policy framework presents notable challenges. The commitment to advancing sustainable technologies is clear, tension exists between the rigidity of traditional legislative approaches and the rapidly evolving nature of technological innovation. Our analysis suggests NEOM has considerable potential to reform its policies and measures. Recalibration would ensure compatibility with sustainable practices and drive the city's vision for a sustainable and technologically advanced public transportation system. The study recommendations highlight the need for flexible, innovation‐centric legal frameworks. A more adaptable legislative approach could inform NEOM to leverage sustainable technologies more effectively, ensuring an environmentally responsible public transportation system that serves its expanding user community. Furthermore, this research offers broader implications for other emerging smart cities, underscoring the essential relationship between policy, technology, and sustainability in shaping future‐ready urban transport systems.