Effectiveness of cause-related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context-Reference-Cited by-同舟云学术

Effectiveness of cause-related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context

Published:2017-03-01 Issue:2 Volume:22 Page:e1573
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Shree Deep¹^ORCID,Gupta Ankush²,Sagar Mahim²^ORCID

Affiliation:

1. Department of Management Studies; Indian Institute of Technology Delhi; Delhi India

2. Indian Institute of Technology Delhi; Delhi India

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference74 articles.

2. Cause related marketing in India: A conceptual paradigm;Agarwal;Advances in Management,2010

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