Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model-Reference-Cited by-同舟云学术

Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model

Published:2020-08-02 Issue:1 Volume:20 Page:61-75
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Mathew Viju¹^ORCID,Soliman Mohammad²³^ORCID

Affiliation:

1. Head of Scientific Research Department Salalah College of Applied Sciences Salalah Oman

2. Salalah College of Applied Sciences Salalah Oman

3. Faculty of Tourism & Hotels Fayoum University Fayoum Egypt

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1854

Reference135 articles.

1. Technology Acceptance and Purchase Intention towards Movie Mobile Advertising among Youth in Malaysia

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3. Analyzing factors affecting users' behavior intention to use social media: Twitter case;Akar E.;International Journal of Business and Social Science,2014

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