To pay or not to pay - the role of monetary incentives in an optimal blood donation service bundle

Author:

Mews Marius1

Affiliation:

1. University of Hamburg; Germany

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference53 articles.

1. Nonprofits are seen as warm and for-profits as competent: firm stereotypes matter;Aaker;Journal of Consumer Research,2010

2. Donating blood: a meta-analytic review of self-reported motivators and deterrents;Bednall;Transfusion Medicine Reviews,2011

3. Bekkers R 2004 Giving and volunteering in the Netherlands: sociological and psychological perspectives http://igitur-archive.library.uu.nl/dissertations/2006-0329-200032/full.pdf

4. A literature review of empirical studies of philanthropy: eight mechanisms that drive charitable giving;Bekkers;Nonprofit and Voluntary Sector Quarterly,2011

5. Altruistic values, satisfaction and loyalty among first-time blood donors;Boenigk;International Journal of Nonprofit and Voluntary Sector Marketing,2011

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