More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention-Reference-Cited by-同舟云学术

More innovative but less socially responsible: The influence of using metaphors in marketing communications on product perception, choice, and adoption intention

Published:2021-07-05 Issue:11 Volume:38 Page:1973-1989
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Luffarelli Jonathan¹^ORCID,Feiereisen Stephanie¹,Zoghaib Alice²

Affiliation:

1. Montpellier Business School University of Montpellier, Montpellier Research in Management Montpellier France

2. Institut Supérieur de Gestion Paris France

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21539

Reference86 articles.

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2. Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image

3. Corporate social responsibility authenticity: Investigating its antecedents and outcomes

4. Uniting the Tribes of Fluency to Form a Metacognitive Nation

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