Grateful compliance: Gratitude effects on willingness to comply with responsible drinking messages
Author:
Affiliation:
1. UQ Business School University of Queensland Brisbane Queensland Australia
2. School of Marketing University of New South Wales Sydney New South Wales Australia
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21535
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1. Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
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