Now or Never: Perceptions of Uniqueness Induce Acceptance of Price Increases for Experiences More Than for Objects
Author:
Affiliation:
1. Universidade Católica Portuguesa
Funder
FCT-Portuguese Foundation of Science and Technology
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1099
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