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Assessing customer return behaviors through data analytics

Published:2020-03-12 Issue:6 Volume:66 Page:622-645
ISSN:0272-6963
Container-title:Journal of Operations Management
language:en
Short-container-title:Jrnl of Ops Management

Author:

Ketzenberg Michael E.¹^ORCID,Abbey James D.¹^ORCID,Heim Gregory R.¹^ORCID,Kumar Subodha²^ORCID

Affiliation:

1. Department of Information and Operations Management, Mays Business School Texas A&M University, College Station Texas USA

2. Department of Marketing and Supply Chain Management, Fox School of Business Temple University Philadelphia Pennsylvania USA

Publisher

Wiley

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/joom.1086

Reference49 articles.

1. The Option Value of Returns: Theory and Empirical Evidence

2. Customer lifetime value: Marketing models and applications

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