Marketing expense and financial performance in arts and cultural organizations-Reference-Cited by-同舟云学术

Marketing expense and financial performance in arts and cultural organizations

Published:2017-08-22 Issue:3 Volume:23 Page:e1588
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int J Nonprofit Volunt Sect Mark

Author:

Lee Hyunjung¹^ORCID,Ha Kyoungnam Catherine²,Kim Youngseon³

Affiliation:

1. Department of Management, Marketing, and Entrepreneurship; University of Hartford; USA

2. Department of Marketing; Pacific Lutheran University; USA

3. Department of Marketing; Central Connecticut State University; USA

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1588/fullpdf

Reference61 articles.

1. Performance of non-profit organizations: Empirical contrasts between privately and publicly funded Croatian humanitarian organizations;Alfirevic;Economic Annals,2014

2. American for the Arts 2013 Arts and economic prosperity: National statistical report http://www.americansforthearts.org/sites/default/files/pdf/information_services/research/services/economic_impact/aepiv/NationalStatisticalReport.pdf

3. Rethinking the relationship between social/nonprofit marketing and commercial marketing;Andreasen;Journal of Public Policy & Marketing,2012

4. Transferring “marketing knowledge” to the nonprofit sector;Andreasen;California Management Review,2005

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