Blockchain‐based food traceability in Apulian marketplace: Improving sustainable agri‐food consumers perception and trust-Reference-Cited by-同舟云学术

Blockchain‐based food traceability in Apulian marketplace: Improving sustainable agri‐food consumers perception and trust

Published:2024-01-16 Issue: Volume: Page:
ISSN:2476-1508
Container-title:Internet Technology Letters
language:en
Short-container-title:Internet Technology Letters

Author:

Fiore Marco¹^ORCID,Frem Michel²,Mongiello Marina¹,Bozzo Francesco²³,Montemurro Cinzia²³,Tricarico Giovanni⁴,Petrontino Alessandro²³^ORCID

Affiliation:

1. Department of Electrical and Information Engineering Polytechnic University of Bari Bari Italy

2. Sinagri s.r.l., Spin Off of the University of Bari‐Aldo Moro Bari Italy

3. Department of Soil, Plant and Food Sciences University of Bari Aldo Moro Bari Italy

4. Confcooperative Puglia Bari Italy

Abstract

AbstractBlockchain‐based traceability systems play a crucial role in providing comprehensive product information to consumers and its strategic value for businesses. We explore how traceability builds customer trust by disclosing manufacturing details, product origin, and supply‐chain information. The study gives an overview of the TRACECOOP project and its implementation based on the architecture developed in collaboration with project partners. Further, this study examines Apulia (southern Italy) consumers' willingness‐to‐pay (WTP as price premium) towards this innovative technology regarding additional labeling information. The results reveal an overall positive average WTPs of EUR 0.98 towards the presence of Blockchain Technology/QR code on the labels of five agri‐food products.

Publisher

Wiley

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/itl2.503

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