Affiliation:
1. Department of Marketing and Entrepreneurship University of Ghana Business School, College of Humanities, University of Ghana Accra Ghana
Abstract
AbstractThis study aimed to assess the ethical dilemma in using poverty porn as a means of fundraising by non‐governmental organisations (NGOs) in Ghana. The paper focuses on the ethical concerns from NGOs' perspective as they engage in charitable work to help reduce poverty in society. The study sought to answer the research questions using a qualitative approach by studying some selected NGOs in Ghana, West Africa. In‐depth interviews were used to solicit responses from management members in charge of fundraising in 22 NGOs. The data were analyzed using thematic textual analysis (TTA). From the findings, it became evident that NGOs in their use of poverty porn believed the practice is a better alternative to raise more donations. They feel that the good side of the practice, which is supporting the needy, is more important and outweighs any counterarguments. They believed the end justifies the means. To the best of the researchers' knowledge, this is one of few studies that attempt to focus on the ethical concerns of poverty porn by NGOs.
Reference79 articles.
1. From poverty to poor health: Analysis of socio-economic pathways influencing health status in rural households of Ghana
2. Gender Access Gap In Basic Education: Can Non-Governmental Organizations (NGOs) Provide A Panacea In The Northern Region Of Ghana?
3. The roles of indigenous NGOs in health service delivery in Ghana: Assessing the mediating effect of administrative authenticity on the relationship between partnership potential and performance;Amarteifio E. N. A.;British Journal of Interdisciplinary Research,2019
4. Amenorhu F. Y.(2015).The impact of non‐governmental Organisations (NGOs) in socio‐political development of communities: The case of Madamfo‐Ghana in the Kpando municipality (Doctoral Dissertation Department of Political Science University of Ghana).
5. Indigenous Women Social Entrepreneurship; Poverty Alleviation Tool Used by Development NGOs in Ghana