What drives consumers' intention to purchase self‐driving cars

Abstract

AbstractThis study endeavors to examine the factors influencing consumers' intentions to purchase self‐driving cars. The data collected from 174 respondents underwent analysis using the partial least squares technique. The findings reveal that relative advantage, compatibility, trialability, and observability significantly impact consumer attitudes. Additionally, consumer attitude, subjective norm, and perceived behavioral control were identified as significant influencers of the intention to purchase a self‐driving car. Furthermore, achievement vanity was observed to moderate the effect of observability on consumer attitude. These results offer critical theoretical insights and practical implications for the adoption of self‐driving cars.