Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markets-Reference-Cited by-同舟云学术

Assessing the predictive validity of perceived globalness and country of origin of foreign brands in quality judgments among consumers in emerging markets

Published:2020-05-29 Issue:5 Volume:19 Page:463-480
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Han C. Min¹^ORCID

Affiliation:

1. College of Business Hanyang University Seoul South Korea

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1829

Reference85 articles.

1. Global brand positioning and perceptions

2. Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

3. Dimensions of Consumer Expertise

4. Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

5. On the status of inhibitory mechanisms in cognition: Memory retrieval as a model case.

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