Consumer learning and the effects of virtual experience relative to indirect and direct product experience-Reference-Cited by-同舟云学术

Consumer learning and the effects of virtual experience relative to indirect and direct product experience

Published:2008 Issue:7 Volume:25 Page:568-586
ISSN:0742-6046
Container-title:Psychology and Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Daugherty Terry,Li Hairong,Biocca Frank

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference50 articles.

1. Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond

2. Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media

3. The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

4. , & (2001). Experiential ecommerce: Relationship of physical and social presence to consumer learning, attitudes, and decision-making. Presented at Presence, 4th Annual International Workshop on Presence in Philadelphia, PA, May 21–23.

Cited by 150 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. From screen to reality: How AR drives consumer engagement and purchase intention;Journal of Digital Economy;2024-12

2. Memories of tourism brands in virtual reality;Annals of Tourism Research;2024-11

3. Unveiling the forces behind exercise intent in sports and fitness live streaming: a combination of symmetric and asymmetric modeling approaches;International Journal of Sports Marketing and Sponsorship;2024-08-13

4. Exploring direct and indirect cultural experiences: a study of global consumers’ Hanbok experience and engagement mediated via YouTube;Fashion and Textiles;2024-05-21

5. The effect of virtual tourism experience on tourist responses: the lens from cognitive appraisal theory;Asia Pacific Journal of Tourism Research;2024-05-13