How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Author:
Affiliation:
1. Institute of Marketing; University of Muenster
2. Chair of Marketing; University of Witten/Herdecke
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference95 articles.
1. Toward an understanding of inequity;Adams;Journal of Abnormal and Social Psychology,1963
2. Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness;Aguirre;Journal of Retailing,2015
3. The personalization-privacy paradox: Implications for new media;Aguirre;Journal of Consumer Marketing,2016
4. Extrinsic cues and perceived risk: The influence of consumption situation;Aqueveque;Journal of Consumer Marketing,2006
Cited by 75 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives;International Journal of Electronic Government Research;2024-07-17
2. Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path;Journal of Retailing and Consumer Services;2024-07
3. GÜNÜMÜZ REKLAMCILIĞINDA YENİ PRATİKLER; ARTIRILMIŞ GERÇEKLİKLE REKLAM UYGULAMALARI;Fırat Üniversitesi Sosyal Bilimler Dergisi;2024-05-29
4. The effects of retail apps on shopping well-being and loyalty intention: A matter of competence more than autonomy;Journal of Retailing and Consumer Services;2024-05
5. Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming;Tourism Management Perspectives;2024-03
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3