How does green suit me? Consumers mentally match perceived product attributes with their domain-specific motives when making green purchase decisions
Author:
Affiliation:
1. Department of Psychology; Albert-Ludwigs University Freiburg; Engelbergerstraße 41 79085 Freiburg Germany
2. Department of Intelligent Energy Systems; Fraunhofer Institute for Solar Energy Systems; Heidenhofstraße 2 79110 Freiburg Germany
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/cb.1471/fullpdf
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