Perceived unfairness increases desire for unique products: The role of need for social status
Author:
Affiliation:
1. SILC Business School Shanghai University Shanghai China
2. Asia Europe Business School, Faculty of Economics and Management East China Normal University Shanghai China
Funder
National Natural Science Foundation of China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21751
Reference82 articles.
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