Brand switching and consumer identification with brands in the smartphones industry
Author:
Affiliation:
1. Arden University Coventry UK
2. Cumbria University London UK
3. Teesside University Business School Middlesbrough UK
4. London School of Commerce London UK
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1785
Reference73 articles.
1. Measuring Brand Equity Across Products and Markets
2. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
3. The role of brand love in consumer‐brand relationships
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