Do positive reviews of a previous‐generation product benefit a next‐generation product?
Author:
Affiliation:
1. School of Management Harbin Institute of Technology Harbin China
2. Lingnan (University) College Sun Yat‐sen University Guangzhou China
Funder
National Natural Science Foundation of China
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1977
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1. An interactive approach to determine optimal launch time of successive generational product
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