Toward a new institutional strategy framework for political marketing
Author:
Affiliation:
1. University of Copenhagen; Political Science; Copenhagen; Denmark
Publisher
Wiley
Subject
Political Science and International Relations,Public Administration
Reference88 articles.
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Cited by 3 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Influence of Voter Demographics and Newspaper in Shaping Political Party Choice in India: An Empirical Investigation;Journal of Political Marketing;2016-04-15
2. Party planners - how political strategies are chosen;Journal of Public Affairs;2014-09-02
3. Investigating political marketing using mixed method: the case for campaign spending data;Journal of Public Affairs;2013-10-15
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