Purchasing luck: The impact of scarcity cues on superstitious behavior

Author:

Wang Lili1ORCID,Su Xiao1,You Yanfen2

Affiliation:

1. School of Management Zhejiang University Hangzhou China

2. College of Business New Mexico State University Las Cruces New Mexico USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. How names and shapes correspond to the nature of products: an evaluation of auspicious foods;Asia Pacific Journal of Marketing and Logistics;2024-04-02

2. Key Assumptions About the Nature of Superstition;Palgrave Studies in Workplace Spirituality and Fulfillment;2024

3. Superstition: An Overview of Key Disciplinary Perspectives;Palgrave Studies in Workplace Spirituality and Fulfillment;2024

4. Industries and Organisations Thriving on Superstitious and New Age Beliefs;Palgrave Studies in Workplace Spirituality and Fulfillment;2024

5. How do resource scarcity reminders influence consumers’ CSR engagement?;International Journal of Contemporary Hospitality Management;2023-08-10

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