1. Department of Marketing & Supply Chain Management; School of Business & Economics, Maastricht University; Tongersestraat 53 6211LM Maastricht The Netherlands
2. Marketing-Finance Research Lab, Department of Marketing & Supply Chain Management & Department of Finance, School of Business & Economics; Maastricht University; Tongersestraat 53 6211 LM Maastricht The Netherlands
3. Dept. of Economics & Management; MAICh-International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM); Paris France EU
4. Marketing and Consumer Behavior Group (bode 87); Wageningen University; Postbus 8130 6700EW Wageningen The Netherlands
5. Marketing of Agricultural Products, Agricultural Policy and Cooperatives Lab, Department of Agricultural Economics, School of Agriculture, Faculty of Agriculture; Forestry and Natural Environment, Aristotle University of Thessaloniki; 54124 Thessaloniki Greece
6. Department of Marketing & Supply Chain Management, Department of Finance, Marketing-Finance Research Lab; School of Business & Economics, Maastricht University; Tongersestraat 53 6211LM Maastricht The Netherlands
7. Marketing & Consumer Behavior Group; Wageningen University; The Netherlands
8. Office for Futures & Options Research (OFOR); University of Illinois at Urbana-Champaign; IL