Branding beyond the gender binary-Reference-Cited by-同舟云学术

Branding beyond the gender binary

Published:2022-05-12 Issue:8 Volume:39 Page:1621-1632
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Cooke Angelica¹,Russell‐Bennett Rebekah¹,Wang Di¹^ORCID,Whyte Stephen²^ORCID

Affiliation:

1. School of Advertising, Marketing and Public Relations, Centre for Behavioural Economics, Society and Technology (BEST Centre) Queensland University of Technology Brisbane QLD Australia

2. School of Economics & Finance, Centre for Behavioural Economics, Society and Technology (BEST Centre) Queensland University of Technology Brisbane QLD Australia

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21675

Reference53 articles.

1. Dimensions of Brand Personality

2. Defending the markers of masculinity: Consumer resistance to brand gender-bending

3. Who Counts as Human? Antecedents to Androcentric Behavior

4. Gender schema theory: A cognitive account of sex typing.

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