Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context-Reference-Cited by-同舟云学术

Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

Published:2021-01-25 Issue:4 Volume:30 Page:2061-2076
ISSN:0964-4733
Container-title:Business Strategy and the Environment
language:en
Short-container-title:Bus Strat Env

Author:

Gelderman Cees J.¹^ORCID,Schijns Jos¹,Lambrechts Wim¹^ORCID,Vijgen Simon¹

Affiliation:

1. Department of Marketing and Supply Chain Management Open University of the Netherlands Heerlen The Netherlands

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Geography, Planning and Development,Business and International Management

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/bse.2732

Reference109 articles.

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4. Green corporate image: moderating the connection between environmental product innovation and firm performance

5. Green product quality, green customer satisfaction, and green customer loyalty;Asgharian R.;International Journal of Research in Management & Technology (IJRMT),2012

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