Complementary Products-Reference-Cited by-同舟云学术

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Complementary Products

Published:2015-01-22 Issue: Volume: Page:1-2
ISSN:
Container-title:Wiley Encyclopedia of Management
language:
Short-container-title:

Author:

Avgeropoulos Stephanos¹²³,Sammut-Bonnici Tanya⁴⁵,McGee John⁶

Affiliation:

1. Southern Europe Business Consultant; London UK

2. Formerly of Imperial College Business School; London UK

3. American Intercontinental University; London UK

4. University of Malta; Msida Malta

5. Warwick Business School; Coventry UK

6. University of Warwick; Coventry UK

Publisher

John Wiley & Sons, Ltd

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/9781118785317.weom120105/fullpdf

Reference6 articles.

1. Category-based screening in choice of complementary products;Aribarg;Journal of Marketing Research,2009

2. The right game: use game theory to shape strategy;Brandenburger;Harvard Business Review,1995

3. Complementarity-based hypercompetition in the software industry: Theory and empirical test, 1990-2002;Lee;Strategic Management Journal,2010

4. The impact of complementary agglomeration and multi-unit systems on new product introduction;Lo;British Journal of Management,2010

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Value creation in the 4IR;Digital Policy Studies;2023-01-16

2. Impact of cost of substitution and joint replenishment on inventory decisions for joint substitutable and complementary items under asymmetrical substitution;WPOM-Working Papers on Operations Management;2020-12-18

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