Research in Arts Marketing: Evolution and Future Directions

Author:

Colbert François1,St-James Yannik1

Affiliation:

1. HEC Montréal

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference104 articles.

1. The programming strategies and relationships of theatres: An analysis based on the French experience;Assassi;International Journal of Arts Management,2007

2. Comprendre les expériences de consommation pour mieux gérer la relation client;Aurier;Décisions Marketing,2002

3. Brand orientation of museums: Model and empirical results;Baumgarth;International Journal of Arts Management,2009

4. Atmospheres of seduction: A critique of aesthetic marketing practices;Biehl-Missal;Journal of Macromarketing,2012

5. A strategic logic for arts marketing: Integrating customer value and artistic objectives;Boorsma;International Journal of Cultural Policy,2006

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